Product differentiation can be created because one firm's salespeople provide better service to the customers.

Question

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Providing better service to customers can be a way for a firm to differentiate itself from its competitors and create a competitive advantage. By providing excellent customer service, a firm can build stronger relationships with its customers, increase customer satisfaction, and potentially increase customer loyalty. This can lead to increased sales and profits for the firm.

Product Differentiation Can Be Created Because One Firm's Salespeople Provide