Which form of relationship between product and customer is most at risk of the customer switching to a different brand of product?
A) self-concept attachment
B) nostalgic attachment
C) interdependence
D) love

Question

Quizplus · Accepted Answer

Interdependence involves a practical and functional relationship where a customer purchases a product because they need it and not necessarily because they have an emotional or psychological attachment to it. Therefore, customers who have an interdependent relationship with a product are more likely to switch to a different brand that offers the same or better features, benefits, or value.

Which Form of Relationship Between Product and Customer Is Most