When using the ________ rule of decision making, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed.
A) lexicographic
B) elimination-by-aspects
C) conjunctive
D) compensatory

Question

Quizplus · Accepted Answer

The conjunctive rule of decision making involves evaluating brands against specific cutoffs for each attribute, but it emphasizes meeting a minimum criterion across all important attributes rather than focusing on a single most important attribute.

When Using the ________ Rule of Decision Making, a Consumer