Consumers can be thought of as ________ because they tend to make decisions in the simplest way possible.
A) high in need for cognition
B) superprocessors
C) utility maximizers
D) cognitive misers

Question

Quizplus · Accepted Answer

Cognitive misers are individuals who conserve cognitive resources and prefer to make decisions in the simplest way possible. They are also known to use mental shortcuts or heuristics to make quick judgments instead of processing all available information.

Consumers Can Be Thought of as ________ Because They Tend