Social risk occurs when the consumer's risk capital consists of self-esteem and self-confidence.

Name: Social risk occurs when the consumer's risk capital consists of self-esteem and self-confidence.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Social risk refers to the potential harm to a consumer's self-esteem, self-confidence, or reputation if they make a wrong decision in purchasing or using a product. Therefore, social risk is directly linked to a consumer's risk capital consisting of self-esteem and self-confidence.

Social Risk Occurs When the Consumer's Risk Capital Consists of Self-Esteem