Eun-Hee is a buyer of rugs made in Asia. She is extremely knowledgeable about her product line. One of her clients wants to purchase a rug made by a supplier with whom she has had little contact. Eun-Hee is more likely to engage in a broader search for information and gather more opinions from others about this new product than someone who was only moderately knowledgeable about the product line.

Question

Quizplus · Accepted Answer

Research suggests that individuals with moderate knowledge are more likely to engage in broader searches for information compared to those with high or low levels of knowledge. Eun-Hee, being extremely knowledgeable, may rely more on her existing knowledge and less on external information.

Eun-Hee Is a Buyer of Rugs Made in Asia