Country singers Marty Stewart and Travis Tritt and their record label decided to change the culture of the Country and Western music scene. With their now famous "No Hats" tour, the singers abandoned conventional country and western fashion (they threw away their hats, let their hair grow long, and wore t-shirts) and tried to appeal to larger and younger audiences with a grinding, sexy message. The process that these singers went through is best described as a ________.

Question

Quizplus · Accepted Answer

The process described is a culture production system (CPS), where artists and their record label create and promote new cultural meanings and styles to appeal to different audiences.

Country Singers Marty Stewart and Travis Tritt and Their Record