Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to ensure consumers understand that Yaz does not treat PMS, a claim which had been made in early Yaz advertisements. Bayer is using ________.

Question

Quizplus · Accepted Answer

Corrective advertising is used by a company to correct previous misinformation or false claims made in earlier advertisements. In this case, Bayer is using corrective advertising to address and correct the false claims made in earlier advertisements about Yaz birth control treating PMS.

Bayer HealthCare Pharmaceuticals Established a New Campaign for Yaz Birth