The functionally illiterate are a concern to marketers because they ________.

Question

Quizplus · Accepted Answer

Functionally illiterate individuals may struggle with reading and comprehension skills, making it more difficult for them to process and understand written information, including product labels, instructions, and descriptions. As a result, they may rely more heavily on recognizable brand logos and visual cues when making purchasing decisions. This makes it important for marketers to consider how they can effectively communicate their brand messaging to this group through non-text-based channels.

The Functionally Illiterate Are a Concern to Marketers Because They