According to the consumer behavior model presented in the text,the ________ includes the shopping experience,point-of-purchase stimuli,and sales interactions.
A) antecedent state
B) post-purchase process
C) cognitive process
D) purchase environment

Question

Quizplus · Accepted Answer

The purchase environment includes the physical and social surroundings in which the purchase is made, as well as the shopping experience, point-of-purchase stimuli, and sales interactions. The other options (antecedent state, post-purchase process, and cognitive process) refer to different stages in the consumer behavior model.

According to the Consumer Behavior Model Presented in the Text,the