Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory

Question

Quizplus · Accepted Answer

The story illustrates consumer behavior as a process, involving decision-making steps such as searching for a product, evaluating alternatives, and making a purchase decision, which in this case, ended with Jenny deciding to order a dress online.

Jenny Rowlins Is Absolutely Exhausted After Her Shopping Trip to Pick