Young teenage girls are very heavy users of makeup (especially eye shadow).Though the size of this market is smaller than the larger adult market,marketers have learned that the consumption pattern is very heavy and these young women experiment with many varieties of products.This market most closely resembles which of the following principles?

Question

Quizplus · Accepted Answer

The 80/20 principle, also known as the Pareto Principle, suggests that a small percentage of consumers (20%) often account for a large percentage (80%) of consumption or sales. In this case, young teenage girls, though a smaller market, are heavy users and experiment with many products, aligning with the 80/20 principle.

Young Teenage Girls Are Very Heavy Users of Makeup (Especially