Alternative marketing relies on buzz, word-of-mouth, lifestyles, and times when consumers relax and enjoy hobbies and events.

Question

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Alternative marketing is often focused on creating buzz through non-traditional channels such as events, influencers, social media, and other forms of word-of-mouth advertising. It also often takes into account consumers' lifestyles and interests and seeks to engage with them during times when they are most receptive, such as at a music festival, sporting event, or other leisure activity.

Alternative Marketing Relies on Buzz, Word-Of-Mouth, Lifestyles, and Times When