
Integrating a brand into the storyline of a movie, television show, or book is successful because:
A) the brand is more accepted by the viewing audience.
B) the brand is much more noticeable to the viewing audience.
C) it costs less than product placement.
D) its extremely low cost-per-viewer.
Correct Answer:
Verified
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Q99: One key advantage of brand placement is
Q100: Advertisers believe that product placements:
A)increase the brand's
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