If brand communities are to thrive, it is important that the brand community be driven by brand owners and for the company not to get involved.

Question

Quizplus · Accepted Answer

While it is important for brand owners to initiate and support brand communities, it is also important for the company to actively participate and engage with community members for the community to thrive. Companies can provide valuable resources, support and guidance to community members while also receiving feedback and insights from them. A successful brand community requires collaboration between brand owners and community members.

If Brand Communities Are to Thrive, It Is Important That