Q31: Repeat customers purchase more frequently and spend
Q32: Retaining current customers is more expensive than
Q33: Geocoding allows for combining demographic information, geographic
Q34: Information about current customers, former customers, and
Q35: A data warehouse contains customer information such
Q37: Data mining is:
A)collecting addresses and zip codes
Q38: Successful database marketing emphasizes two things: identifying
Q39: Purchase and website visit histories are sufficient
Q40: While it is important for a database
Q41: A sporting goods store could use customer
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