Response rates are often higher for permission marketing programs because consumers:
A)receive marketing materials for which they gave permission.
B)individuals who participate are high-frequency purchasers.
C)are not contacted by competing firms.
D)are contacted only by mail.

Question

Quizplus · Accepted Answer

Permission marketing programs involve getting consent from consumers before sending them marketing materials. Therefore, the consumers receiving these materials have already given permission and are more likely to be interested in the content. This results in higher response rates compared to unsolicited marketing materials.

Response Rates Are Often Higher for Permission Marketing Programs Because