In a sales presentation, which approach strives to discover customer needs during the first part of the sales presentation and then provides solutions to those needs during the second part of the sales call?
A)Mission-sharing
B)Need-satisfaction
C)Problem-solution
D)Stimulus-response

Question

Quizplus · Accepted Answer

The need-satisfaction approach focuses on identifying the customer's needs through questioning and listening in the initial part of the sales presentation, and then tailoring the presentation to offer solutions to those identified needs in the latter part.

In a Sales Presentation, Which Approach Strives to Discover Customer