The problem-solution sales approach requires salespeople from the selling organization to analyze the buyer's business to determine the problems the prospect is facing and then offer the most feasible solution.

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The problem-solution sales approach is a consultative selling technique that involves the salesperson analyzing the buyer's business to identify problems or challenges and then offering a customized solution that addresses those specific issues. This approach focuses on providing value to the customer by helping them solve their problems, rather than using a more traditional sales pitch to sell a generic product or service.

The Problem-Solution Sales Approach Requires Salespeople from the Selling Organization