Each of the following is an important key to building a successful premium program except:
A) match the premium to the target market.
B) select premiums that are highly popular and current fads.
C) select premiums that reinforce the firm's product and image.
D) integrate the premium with other IMC tools.
Correct Answer:
Verified
Q19: Manufacturers and other members of the marketing
Q20: Scanner-delivered coupons encourage:
A)brand switching.
B)repeat purchases.
C)trial purchases.
D)brand loyalty.
Q21: The delivery of a free product to
Q22: A "write our new slogan" event that
Q23: A pharmaceutical company giving free samples of
Q25: Cash returns on soft goods, such as
Q26: Which of the following consumer promotions is
Q27: When marketers for time-share properties offer to
Q28: A small perfume sample placed in a
Q29: Placing a sample bar of soap in
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents