A program that ties marketing to a charity in order to generate goodwill is called:
A)cause-related marketing.
B)social responsibility marketing.
C)social media marketing.
D)sponsorship marketing.

Question

Quizplus · Accepted Answer

Cause-related marketing refers to a program where a company's marketing efforts are associated with a charitable cause to generate goodwill and promote sales. This type of marketing can help companies to build a positive reputation and create a sense of social responsibility. Hence, option A is the correct answer. Option B, social responsibility marketing, is a more general term that involves a company taking responsibility for its impact on society and the environment. Option C, social media marketing, refers to marketing efforts that primarily leverage social media platforms to engage with customers. Option D, sponsorship marketing, involves a company providing financial or other support to an event or organization in return for publicity or brand visibility.

A Program That Ties Marketing to a Charity in Order