Paying for an advertisement promoting a concert tour by a band and creating tie-ins with company products at the concerts is an example of which type of marketing?
A)Sponsorship
B)Event
C)Cause-related
D)Musical

Question

Quizplus · Accepted Answer

This type of marketing is called sponsorship, where a company pays to have their name associated with an event or entity. In this case, the band's concert tour is being sponsored by a company that wants to promote their products through tie-ins at the concerts.

Paying for an Advertisement Promoting a Concert Tour by a Band