Advantages of an in-house advertising department include all of the following except:
A)greater expertise and talent on creating ads.
B)lower costs.
C)the message can be aligned with the brand and other company communications.
D)the CEO and upper management can work closely with the marketing team.

Question

Quizplus · Accepted Answer

In-house advertising departments may not always have greater expertise and talent on creating ads compared to external agencies, which often specialize in advertising and have a diverse portfolio of clients and creative talent.

Advantages of an In-House Advertising Department Include All of the Following