
Showing someone enjoying an exotic experience-such as a beach in Florida-would be which type of executional framework?
A) Testimonial
B) Dramatization
C) Slice-of-life
D) Fantasy
Correct Answer:
Verified
Q196: The underlying principle for using more emotional
Q197: Emotional appeals are not useful for business-to-business
Q198: The first component of a slice-of-life execution
Q199: Rotoscoping is used in a(n):
A)animation.
B)dramatization.
C)testimonial.
D)authoritative.
Q200: Each of the following is a type
Q202: The last component of a slice-of-life execution
Q203: The key to a testimonial execution is:
A)likeability.
B)negative
Q204: Showing how Windex makes a dirty window
Q205: The fantasy executional framework relies on:
A)raw sex
Q206: In a television advertisement, Chris is about
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