Which type of spokesperson is most likely to have all the source characteristics?
A)A celebrity
B)A typical person
C)An expert
D)A CEO

Name: Which type of spokesperson is most likely to have all the source characteristics? A)A celebrity B)A typical person C)An expert D)A CEO
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Question

Quizplus · Accepted Answer

Celebrities are often perceived to have all the source characteristics: attractiveness, trustworthiness, and expertise, making them effective spokespersons.

Which Type of Spokesperson Is Most Likely to Have All