Scenario 6-3 You Are an HRM Consultant Working with Several Municipal Governments

Scenario 6-3
You are an HRM consultant working with several municipal governments across Eastern Canada to help them recruit future managers.As the baby boom generation retires, it is getting more difficult to find replacements to fill management-level public-sector positions.You have been involved in promoting several managers from within the organizations and have embarked on a program of leadership development and succession planning.In trying to recruit business school graduates, you have heard young job seekers state that they perceive government as a negative place to work and would not consider applying for government management positions.
-Refer to Scenario 6-3.What might the municipalities design to raise their profile in a positive manner in order to attract young business job seekers

A) image advertising
B) a corporate image
C) branding
D) realistic job previews