A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
A) scope
B) differentiation
C) commoditization
D) focus

Question

Quizplus · Accepted Answer

A strategy designed to compete within a narrow market or product segment is called a focus strategy. This strategy involves targeting a specific group of customers and meeting their unique needs and preferences. It allows companies to differentiate themselves from competitors and establish a strong brand reputation within a specific niche market.

A Strategy Designed to Compete Within a Narrow Market or Product