Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?
A)marketing research
B)marketing intelligence
C)internal reports system
D)consumer information support system
E)external environment reporting system

Question

Quizplus · Accepted Answer

Marketing intelligence is the marketing information subsystem that gathers information about events and happenings "outside" the firm, such as changes in the market, competitors' activities, and technological advancements. Marketing research focuses on gathering information about customers, while internal reports system and consumer information support system are focused on information within the firm. There is no subsystem called an external environment reporting system.

Which of the Following Marketing Information Subsystems Gathers Information About