When a marketing researcher compares two groups of respondents to determine whether or not there are statistically significant differences between them,the researcher is considering them as though two independent surveys were administered,one for each group.

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When a marketing researcher compares two groups of respondents to determine whether or not there are statistically significant differences between them, the researcher is comparing the results of two independent samples. It is like administering two separate surveys, one to each group, and comparing the results. Therefore, the statement is true.

When a Marketing Researcher Compares Two Groups of Respondents to Determine