If a Correlation Coefficient Is Not Statistically Significant

If a correlation coefficient is not statistically significant:

A) you can still use the size of the coefficient to indicate the amount of the association though you know it is not significant
B) you can use the direction of the coefficient to indicate the nature of the association though you know it is not significant
C) you must assume the correlation is zero; the coefficient has no meaning at all
D) you should rerun the analysis to see if the beta is significant
E) none of the above; all coefficients are statistically significant