
Which of the following is true regarding worldwide spending on marketing research?
A) From 2007 to 2008, when the recession began, only North America experienced a net increase in spending.
B) Latin America had the lowest growth rate from 2007 to 2008.
C) Total global spending for the industry was about $1 billion in 2008 according to the European Society of Opinion and Marketing Research (ESOMAR) .
D) The 2009 estimates indicate that total global spending for the industry will be greater than in 2008 despite the worldwide recession.
E) It is safe to say that, as of 2010, the marketing research industry is about a $30 billion industry.
Correct Answer:
Verified
Q8: The Marketing Research Association is an organization
Q9: An annual publication that lists the top
Q10: In discussing the structure of the marketing
Q11: Who is the "Father of Marketing Research"?
A)Charles
Q12: An annual publication that lists the top
Q14: Internal suppliers organize the research function:
A)by type
Q15: What kind of research firm would provide
Q16: In discussing the structure of the marketing
Q17: The first continuous and organized research is
Q18: Which of the following statements best describes
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