It has been estimated that firms spend over 10% of sales on marketing research,whether it is supplied internally or externally.

Name: It has been estimated that firms spend over 10% of sales on marketing research,whether it is supplied internally or externally.
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Question

Quizplus · Accepted Answer

Firms typically spend much less than 10% of their sales on marketing research. The actual percentage varies by industry and company size, but it is generally a small fraction of sales, often in the range of 1-4%.

It Has Been Estimated That Firms Spend Over 10% of Sales