Marketing research departments are usually organized according to only one of the following functions: area of application,marketing function,or the research process.

Question

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Marketing research departments can be organized according to multiple functions. For example, they can be organized based on industry verticals, geographic regions, product categories, or customer segments. Similarly, they can be organized based on different stages of the research process such as data collection, analysis, or reporting. Moreover, they can be organized based on the marketing function they serve such as advertising, pricing, distribution, or branding. Therefore, the statement is false.

Marketing Research Departments Are Usually Organized According to Only One