Which source of a problem occurs when there is a gap existing between what was supposed to happen and what did happen?
A)An opportunity
B)A marketing opportunity
C)A failure to meet an objective
D)A major problemA marketing failure
E)A marketing failure

Question

Quizplus · Accepted Answer

When there is a gap between what was supposed to happen (the objective) and what did happen, it indicates a failure to meet that objective. This can be seen as a source of a problem, as it suggests that something went wrong or did not go according to plan.

Which Source of a Problem Occurs When There Is a Gap