One of the most successful publishing firms in college textbook history was started when Richard D.Irwin saw,while reading the U.S.Statistical Abstract,the rapid rise in college of business enrollments following World War II.This success was a result of Irwin recognizing:
A) a failure to meet an objective
B) a "symptom" as an opportunity
C) a "symptom" of data analysis
D) an environmental opportunity
E) a "signal symptom"
Correct Answer:
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Q36: _ are the results of marketing actions.
A)Assumptions
B)Consequences
C)Hypotheses
D)Assertions
E)Objectives
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