What type of panel should be used in brand-switching studies?
A)repeatability panel
B)inquisitional panel
C)discontinuous panel
D)population panel
E)continuous panel

Question

Quizplus · Accepted Answer

A continuous panel allows for tracking of individual consumer behavior over time which is essential in brand-switching studies. This type of panel also ensures more accurate and reliable data as it eliminates the need for recruiting new participants for each study and allows for comparison between different time periods.

What Type of Panel Should Be Used in Brand-Switching Studies