Which of the following is a potential use of test marketing?
A)to test the sales potential for a new product
B)to test variations in the marketing mix for a product
C)to test the sales potential for a new service
D)all of the above
E)none of the above

Question

Quizplus · Accepted Answer

Test marketing can be used to test the sales potential for a new product or service, as well as variations in the marketing mix, such as different pricing strategies or advertising campaigns. Therefore, option D (all of the above) is the best choice.

Which of the Following Is a Potential Use of Test