Which of the following best represents the criteria discussed by your authors to be used in selection of a test market city?
A)representativeness, isolation and cost
B)representativeness, existing company presence, control of promotion
C)representativeness, isolation and control of distribution and promotion
D)representativeness, cost and control of competitor's intelligence
E)representativeness, cost and ability to meet the federal codes regulating test markets

Question

Quizplus · Accepted Answer

According to the authors, the three main criteria for selecting a test market city are representativeness (similar demographics to the overall target market), isolation (limited interference from nearby markets), and control of distribution and promotion (to ensure consistency in marketing efforts). Option C includes all three of these criteria, making it the best choice. Option B includes existing company presence, which is not one of the criteria mentioned by the authors. Option D includes control of competitor's intelligence, which is not mentioned as a criterion. Option E includes the ability to meet federal codes, which is not among the criteria discussed.

Which of the Following Best Represents the Criteria Discussed by Your