Which of the following best represents the disadvantages of conducting test markets as discussed by your authors?
A)cost, competitor intervention, and government regulations of test markets
B)fallibility of results, cost, exposure of product/service to competition and ethical issues
C)cost, delay in getting to the market first, competitive awareness of the product/service
D)inability to test marketing mix variables
E)disadvantages were not discussed in your book

Question

Quizplus · Accepted Answer

The authors discuss the disadvantages of test markets as being the fallibility of results, high cost, exposure of product/service to competition, and ethical issues. They also mention that the results may not always be reliable because of factors such as limited sample size, inadequate measuring tools, and external market variables that cannot be controlled. The exposure of the product/service to competition can cause competitor intervention, which can negatively impact the results of the test market. Ethical issues can arise if the test market involves misleading or deceiving consumers.

Which of the Following Best Represents the Disadvantages of Conducting