Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?
A)CATI
B)business-to-business surveying
C)in-office interview
D)drop-off survey
E)mall-intercept

Question

Quizplus · Accepted Answer

In-office interviews would be the best choice for research on a product requiring demonstration that is targeted to the business-to-business market. This mode of data collection allows for face-to-face interaction, which is more effective for demonstrating the product and gathering detailed information from potential business customers. CATI, drop-off surveys, and mall-intercept are more appropriate for consumer research, while business-to-business surveying may not provide the necessary level of detail and interaction.

Which of the Following Data Collection Modes Would Be More