Marketing research is not concerned with factors that are not under the control of the marketing manager.

Question

Quizplus · Accepted Answer

Marketing research is concerned with both controllable and uncontrollable factors that may affect the marketing decisions made by managers. Uncontrollable factors such as economic conditions, political climates, and technological changes, among others, outside the control of the marketing manager, can be analyzed by market research to give enterprises a better understanding of their customers and decision-making.

Marketing Research Is Not Concerned with Factors That Are Not