A statement of the management decision problem and a broad statement of marketing research problem and identification of the specific components is called ________.
A)problem correction
B)problem definition
C)hypotheses generation
D)problem audit
E)project conceptualization

Question

Quizplus · Accepted Answer

Problem definition is the process of clarifying management's decision problem and identifying the specific components of the marketing research problem. This includes understanding the information needs, research objectives, research questions, and hypotheses. Therefore, the correct answer is B.

A Statement of the Management Decision Problem and a Broad