Which of the following is NOT a characteristic of a marketing research problem?
A)asks what the decision maker needs to do
B)asks what information is needed and how it should be obtained
C)is information oriented
D)focuses on the underlying causes
E)All are characteristics.

Question

Quizplus · Accepted Answer

A marketing research problem focuses on understanding what information is needed and how to obtain it, rather than what the decision maker needs to do, which is more related to a management decision problem.

Which of the Following Is NOT a Characteristic of a Marketing