According to the ________ perspective, advertising is an important source of consumer information.
A) consumerist
B) database marketing
C) transformative consumer
D) economics of information

Question

Quizplus · Accepted Answer

The economics of information perspective suggests that advertising provides valuable information to consumers about new products and services, which helps them make informed choices. This perspective sees advertising as a means of reducing the asymmetry of information between producers and consumers in the marketplace. The other perspectives listed (consumerist, database marketing, transformative consumer) do not focus specifically on the role of advertising in providing consumer information.

According to the ________ Perspective, Advertising Is an Important Source