Question 1

Define rites of passage and indicate the various stages of role transition that can occur. Give at least two examples of rites of passage.

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Question 2

Use cultural ideas about food and eating as examples to explain the differences between the three types of crescive norms discussed in the book.

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Question 3

Identify what the term cooptation means. Give an illustration of the concept and demonstrate how it applies to the movement of meaning as shown in the text.

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Question 4

Compare and contrast sacred and profane consumption.

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Question 5

A female writer looks at a common myth of the Western culture and writes a novel applying that myth to fictional modern characters. Using the concept of a cultural production process, explain how this writer will market her ideas to her readers.

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Question 6

How can a myth be True and false at the same time?

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Question 7

Suppose that it became fashionable to be overweight. How would the four models of fashion (derived from the behavioral science perspective of fashion) explain how the fashion norm would change from being underweight to being overweight?

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Question 8

Some people have been offended when marketers refer to an event such as the Super Bowl as a sacred event. They believe that business people are being disrespectful. Explain how the concept of sacred in consumer behavior is both the same and different from the concept of sacred in a traditional religious context.

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Question 9

Compare and contrast the trickle-down, trickle-up, and trickle-across theories.

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Question 10

Use the example of a political campaign to discuss the relationship between various cultural formulas and reality engineering.

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Quiz 14: Culture