Young teenage girls are very heavy users of makeup (especially eye shadow). Though the size of this market is smaller than the larger adult market, marketers have learned that the consumption pattern is very heavy and that these young women experiment with many varieties of products. This market is most likely being governed by which of the following?

Question

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The 80/20 rule, also known as the Pareto Principle, suggests that 80% of a company's sales often come from 20% of its customers. In this context, young teenage girls, though a smaller market, are heavy users and experiment with many products, indicating they could represent a significant portion of sales despite being a smaller segment.

Young Teenage Girls Are Very Heavy Users of Makeup (Especially