A(n)________ outlines a firm's ultimate goal and its guiding values in broad terms.

Name: A(n)________ outlines a firm's ultimate goal and its guiding values in broad terms.
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Question

Quizplus · Accepted Answer

A vision statement outlines a firm's ultimate goal and its guiding values in broad terms. A mission statement, on the other hand, defines a company's purpose and primary objectives, while a strategy refers to the specific approach a company takes to achieve its goals. An imperative is a command or directive.

A(n)________ Outlines a Firm's Ultimate Goal and Its Guiding Values