A company can best benefit from a first-mover advantage by moving into a small country before entering a much larger country.

Question

Quizplus · Accepted Answer

A first-mover advantage refers to the advantage gained by being the first to enter a new market, to introduce a new product or service or to adopt a new technology. While it can be beneficial for a company to be a first-mover in a particular market, it may not necessarily be dependent on the size of the country. Sometimes, it may be more advantageous for a company to enter a larger market first, especially if the market is less competitive or if there is a higher demand for a particular product or service. Therefore, the answer is false.

A Company Can Best Benefit from a First-Mover Advantage by Moving