The more a company needs to alter its products and ways of doing business to be successful abroad, the more it should rely on a diversification strategy for entering foreign markets.

Question

Quizplus · Accepted Answer

A diversification strategy involves entering entirely new lines of business, which is different from adapting products and ways of doing business to local markets. Adapting to local markets typically involves strategies like localization or internationalization, not diversification.

The More a Company Needs to Alter Its Products and Ways