The basis for designing an effective export strategy most likely begins with ________.
A)identifying and developing the firm's core competencies
B)hiring local personnel in target markets to build the business
C)enlisting the support of an export management company
D)simultaneously targeting a large number of foreign markets

Question

Quizplus · Accepted Answer

Identifying and developing the firm's core competencies is the foundation for designing an effective export strategy. It is essential to assess the firm's strengths and weaknesses before entering foreign markets. This will help in determining the products or services that have potential in foreign markets and in positioning the firm in those markets. Hiring local personnel, enlisting the support of export management companies, and targeting multiple markets can be part of the export strategy but are not the basis for designing it.

The Basis for Designing an Effective Export Strategy Most Likely